Insights
Operator notes from Montreal
Next.js vs WordPress, CRM, SEO/GEO, marketing, Bill 96, Hands-off IT, the IT bench, Microsoft 365, growth, and alerting — pages a buyer and a crawler can both use.
A rebrand changes how you look. Year one should change whether you are found, reached, and measured. Here is the order we would ship the work in, quarter…
Most Montreal SMEs and many mid-size buyers do not need a 40-page RFP. They need three conversations, a written proposal with a fixed scope, and a hand-off clause.…
A French-first page that routes to an English-only inbox that answers Thursday afternoon is a broken promise. Support language and hours belong in the conversion plan, next to…
A session count cannot tell you whether the phone rang. The growth number that matters is which URL started a real conversation in the CRM, and whether anyone…
If the agency's credit card pays for the host and the agency's login controls the DNS, you rent your own website. Here is how to make ownership boring,…
Evening deploys are fine when the rollback exists before the change does. We write the plan, back up the thing we are touching, name who is on call…
A backup that says Completed is a claim. A restore is evidence. We run a small drill on a schedule, time it, write the minutes, and fix what…
Every agency with a login to your Microsoft 365 tenant is a door. We invite guests into scoped groups, put an owner and an expiry on each, review…
Most DNS outages are not exotic. Someone moved the website and quietly dropped the MX, SPF, or a verification record. We inventory first, lower the TTL, cut over…
If your reps rewrite every blog post before sending it, the post is not finished. We build content around the question a buyer asks in week two, in…
Let's write the next step.
