Operator notes from Montreal

No data warehouse, no multi-touch model, just UTM tags. That is enough to answer a few useful questions if you capture them once, name them consistently, and stop…

Nurture is allowed when consent is real, the sender is clear, and stopping is easy. Dark patterns work against all three. Here is how we design sequences a…

A score nobody can explain is a score nobody trusts. We build lead scoring from a handful of visible rules, a reason field on every record, and a…

If your pixel lives inside an agency’s Business Manager, your audiences, history, and leverage live there too. Here is a short ownership check and the setup we use…

Paying for clicks to a homepage is paying for a bounce. A real landing page answers one query, shows one offer, and writes a CRM record. Here is…

Both tools can run a 12-person team. They fail in different ways. Here is how a Montreal studio compares them on admin load, French, privacy, and what happens…

Keyword tools show you what people type. Sales calls show you what they mean, what worries them, and what they call things. Start with the second list and…

Most sites have an accidental link structure: whatever the template, the footer, and a related-posts widget produced. Treat it as a designed product and the same content works…

Plenty of Montreal businesses chase the three-pack because it is visible, not because it pays. Here is how to tell whether Maps is your KPI, a side effect,…

A redesign changes URLs, titles, and internal links in one afternoon. Search Console is where you see what Google made of it. Here is the order we check…